The space
Moonic is a cocktail bar located in the old area of Pontevedra. It is characterized by its nightlife and the careful and varied preparation of its cocktails. In the architecture of the premises, noble materials, such as stone and wood, stand out, which provides great strength and sobriety to the space.
Visual identity
The objective was to create a brand that conveyed the essence of the premises and the artisanal character in the elaboration of the combined. For this, we use a condensed typography with great expressive force, combined with a circular graphic element created from engraving ink applied with a roller, which provides a manual and artistic finish to the identity.
Graphic coherence
We used the same artistic technique for the creation of illustrations of some of the cocktails. We applied it on different supports like the cover of the cards, the paintings that decorate the premises and the coasters. Thus giving stylistic coherence to the graphic identity as a whole.
